{"id":12723,"date":"2026-07-27T11:45:00","date_gmt":"2026-07-27T15:45:00","guid":{"rendered":"https:\/\/progresso.com.br\/?p=12723"},"modified":"2026-07-27T11:24:37","modified_gmt":"2026-07-27T15:24:37","slug":"mercado-bilionario-atrai-uma-nova-corrida-ao-brasil","status":"publish","type":"post","link":"https:\/\/progresso.com.br\/index.php\/2026\/07\/27\/mercado-bilionario-atrai-uma-nova-corrida-ao-brasil\/","title":{"rendered":"Mercado bilion\u00e1rio atrai uma nova corrida ao Brasil"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong><em>O pa\u00eds importa mais de 80% dos defensivos agr\u00edcolas<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em><a href=\"javascript:;\" target=\"_blank\" rel=\"noreferrer noopener\">Agrolink<\/a>\u00a0&#8211; Leonardo Gottems<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O mercado brasileiro de pesticidas mant\u00e9m forte poder de atra\u00e7\u00e3o mesmo com custos maiores, queda das commodities e dificuldades de cr\u00e9dito no campo. A avalia\u00e7\u00e3o \u00e9 de Flavio Hirata, s\u00f3cio da AllierBrasil e especialista em registro de pesticidas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cMesmo assim, o Brasil \u00e9 o mercado mais atrativo de pesticidas do mundo. Agricultura tecnificada, pesquisa avan\u00e7ada, grande \u00e1rea agricultur\u00e1vel, condi\u00e7\u00f5es clim\u00e1ticas favor\u00e1veis fazem do Brasil o grande produtor global de alimentos\u201d, comenta,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O pa\u00eds importa mais de 80% dos defensivos agr\u00edcolas, que representam parcela relevante do custo das principais lavouras. Ainda assim, a agricultura tecnificada, a ampla \u00e1rea cultiv\u00e1vel e as condi\u00e7\u00f5es clim\u00e1ticas favor\u00e1veis sustentam o interesse de empresas estrangeiras.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nos Estados Unidos, novos entrantes enfrentam custos elevados de compensa\u00e7\u00e3o de dados e tarifas de importa\u00e7\u00e3o. Na Europa Ocidental, o tempo e o custo dos registros limitam o acesso, enquanto mercados asi\u00e1ticos e sul-americanos est\u00e3o saturados por fornecedores chineses. Nesse cen\u00e1rio, empresas da China, \u00cdndia, Coreia do Sul, Indon\u00e9sia, R\u00fassia e \u00c1frica ampliam investimentos no Brasil. Em 2025, as importa\u00e7\u00f5es de pesticidas somaram US$ 14,3 bilh\u00f5es e 1,76 milh\u00e3o de toneladas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA cada ano, mais fornecedores da China e \u00cdndia est\u00e3o investindo em registros, abrindo empresas e contratando equipes no pa\u00eds. Mais recentemente, empresas da Coreia do Sul, Indon\u00e9sia, R\u00fassia, \u00c1frica, passaram a seguir o mesmo caminho pelos mesmos motivos\u201d, completa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A presen\u00e7a de mais de 410 empresas registradas intensificou a competi\u00e7\u00e3o, com vendas diretas, prazos maiores e parcerias exclusivas. A queda hist\u00f3rica dos pre\u00e7os tamb\u00e9m reduziu margens e refor\u00e7ou a necessidade de inova\u00e7\u00e3o, controle de custos e novas estrat\u00e9gias comerciais.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O pa\u00eds importa mais de 80% dos defensivos agr\u00edcolas Agrolink\u00a0&#8211; Leonardo Gottems O mercado brasileiro de pesticidas mant\u00e9m forte poder de atra\u00e7\u00e3o mesmo com custos maiores, queda das commodities e dificuldades de cr\u00e9dito no campo. A avalia\u00e7\u00e3o \u00e9 de Flavio Hirata, s\u00f3cio da AllierBrasil e especialista em registro de pesticidas. \u201cMesmo assim, o Brasil \u00e9 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":12724,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-12723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agro"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mercado bilion\u00e1rio atrai uma nova corrida ao Brasil - O PROGRESSO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/progresso.com.br\/index.php\/2026\/07\/27\/mercado-bilionario-atrai-uma-nova-corrida-ao-brasil\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercado bilion\u00e1rio atrai uma nova corrida ao Brasil - O PROGRESSO\" \/>\n<meta property=\"og:description\" content=\"O pa\u00eds importa mais de 80% dos defensivos agr\u00edcolas Agrolink\u00a0&#8211; Leonardo Gottems O mercado brasileiro de pesticidas mant\u00e9m forte poder de atra\u00e7\u00e3o mesmo com custos maiores, queda das commodities e dificuldades de cr\u00e9dito no campo. 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